Less than a week after Twitter added a warning label to President Trump’s tweets for “glorifying violence,” Snapchat is also taking action.

Snap Inc. has announced it would no longer promote the Snapchat account of President Donald Trump, citing concerns that his public comments could possibly incite violence. 

In a message sent to employees, Snap’s chief executive, Evan Spiegel, announced the company cannot promote accounts in America that are linked to people who incite racial violence.

“We are not currently promoting the president’s content on Snapchat’s Discover platform,” Snap said in a statement.

“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover.

“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”

The decision was reportedly made over the weekend, after people in cities across the country joined in protest against the killing of George Floyd by Minneapolis police officers and racial injustice.

Mr. Trump tweeted over the weekend that protesters outside the White House would be “greeted with the most vicious dogs, and most ominous weapons, I have ever seen.”

Snap didn’t specify whether Trump’s account had violated any rules, but users can still subscribe to the account to see content shared by Trump’s team.

Essentially this means that Trump’s account will no longer be found on Snapchat’s Discover home page meant for news and high-profile stories.

Prior to the change, his account would appear on the home page alongside stories from celebrities such as Kim Kardashian and Kevin Hart.

It could be recalled that Twitter had last week become the first social media company to draw a clear line on the president’s rhetoric, when it fact-checked a Trump tweet that contained falsehoods about voting.

Twitter also flagged two different Trump tweets about protesters and said it was violating Twitter’s policy against “glorifying violence.”



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